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Luminous White Instant Promotion Site

Colgate Palmolive contacted Agencia Carnal for helping them develop a promotional website for the launch of theirr new Luminous White instant.
The approach was a to borrow a well established code in the digital user and make if part of the brand, this was the selfie.
The site invited the users to share their selfies showing their white smiles and get likes to win an incredible price.

On this project, I was in charge of the Creativity and Art Direction.