Diana Arroz website
Madre Buenos Aires asked my creative team at Xaga to develop a website
based on their tv spot for Mama's Lucchetti Diana Arroz.
The concept that we used for the website was based around the operator that keeps mistaking
the console to show the right name of Diana Arroz. On the website, you could play
with the different leavers and buttons of the console to turn on and off
different things on the website.
On this project, I was in charge of the Creativity and Art Direction.