Marlboro go4it Activation
Phillip Morris International was in the need of an experience at music festivals that
engage the users to get out of their comfort zones.
The solution that we developed in Agencia Carnal was to create an experience
where the usurers chooses a location where the users choose a location and jump into the unknown.
The experience was a green screen cylinder, where by using 40 cameras, we
created a 360 degree video of them jumping in different locations (space, top of mountains, sky diving, etc).